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How Much Is Slow Follow-Up Costing You?
Pick your industry and answer two questions. We show the math.
Your Industry
Average job value for Home Services: $1,200 (our working estimate, editable).
A starting number, not a verified benchmark. Move it to your own figure and the math updates.
Source: Blended home services average job value $1,200. Trade averages: HVAC about $450, plumbing about $385, electrical about $420 (Tradesly); HVAC about $1,650, plumbing about $720, electrical about $1,100, roofing about $12,500 (PipelineOn); roofing $7,500 to $12,000 (Home Service Hound 2025). verify
Your lead count sets the size of the answer. We start it at 50 and you can change it.
Source: Pure Socials working assumption, editable
How many leads buy when you reply within 5 minutes. Our working estimate, editable.
Source: Blended home services close rate 40% (HVAC 45, plumbing 50, electrical 55, roofing 28), PipelineOn. verify
Slow replies are where leads go cold. We start you at 30 minutes; slide to your own speed.
Source: 30 minutes is the second measured point in the InsideSales.com / MIT Lead Response Management Study (Oldroyd, MIT Sloan, 2007).
Fast-reply window (5 minutes)
Counting down the 5-minute window...
Past 5 minutes, the lead is almost gone.
In the InsideSales.com and MIT (Dr. James Oldroyd) lead-response study of B2B web leads, contacting a lead within 5 minutes made you 100x more likely to reach them and 21x more likely to qualify them than waiting 30 minutes.
Source: InsideSales.com / MIT Lead Response Management Study (James Oldroyd, MIT Sloan, 2007). US B2B web leads, six companies, 15,000+ leads. Not a home-services-specific benchmark.